American model Hailey Baldwin stars in ModelCo's latest campaign, following her partnership with the Australian beauty brand in August last year.

The new ad campaign, shot by photographer Simon Upton, promotes Baldwin's second signature collection with the brand, and she commented 'Portraying the Hailey Baldwin for ModelCo products in full blown MODEL MODE was incredibly important to me. My products are so versatile – you can wear them easily to create the "no makeup" makeup look and equally they are a stand out for a dramatic made up look'.